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What You Build Matters.
How It Endures Matters More.

Your family and your business deserve a CFO who sees the full picture. Not a salesperson chasing the next transaction.

Our Story

Built to Bring Order to Complexity

Most families and business owners are overserved with products and underserved with strategy. They have advisors—but no one quarterbacking the full picture.

12 Stones was built to fill that gap. We serve as your fractional Family and Business CFO—bringing order to complexity through one intentional framework that connects your business, your household, and your legacy.

Institutional strength. Boutique stewardship. Quarterly accountability.

Our Name

The Meaning of 12 Stones

The name 12 Stones is drawn from the account in Joshua 4, where twelve stones were taken from the Jordan River and set in place as a memorial. Meant to endure, to instruct future generations, and to mark what had been entrusted—these stones represented permanence, purpose, and the weight of responsibility.

Foundation

Building structures that last—designed for durability, not short-term optimization.

Remembrance

Keeping values, family, and purpose at the center of financial decisions.

Stewardship

Managing resources with wisdom, restraint, and responsibility over time.

How We Think

Our Philosophy

Stewardship Over Transactions

Your CFO for the long haul. Not a transactional advisor chasing the next sale.

Life Quality Over Performance Chasing

Money is a tool. Your CFO aligns every dollar with the life you're building—business and personal.

Integration Over Fragmentation

Business, personal, estate, tax—everything works together because one CFO designs it that way.

Leadership

Our Team

J

Jay

Founder

Discipline. Integration. Stewardship.

H

Houman

Co-Founder | CTO & COO

Systems that scale with precision.

L

Lex

Co-Founder | CGO

Relationships that last.

Our Foundation

The 12 Stones: Our Core Values

The principles that guide every decision, conversation, and recommendation.

Clarity Over Complexity

We make the complicated simple—not the other way around.

Outcomes Over Activity

Results matter. Meetings don't.

One Team, One Plan

We integrate what others fragment.

Radical Honesty

We tell you what you need to hear, not what's easy to say.

Ambitious by Nature

We're building something exceptional—and we move like it.

Serious Work, Not Serious People

We love what we do—and it shows.

Clarity Over Complexity

We make the complicated simple—not the other way around.

Outcomes Over Activity

Results matter. Meetings don't.

One Team, One Plan

We integrate what others fragment.

Radical Honesty

We tell you what you need to hear, not what's easy to say.

Ambitious by Nature

We're building something exceptional—and we move like it.

Serious Work, Not Serious People

We love what we do—and it shows.

Clarity Over Complexity

We make the complicated simple—not the other way around.

Outcomes Over Activity

Results matter. Meetings don't.

One Team, One Plan

We integrate what others fragment.

Radical Honesty

We tell you what you need to hear, not what's easy to say.

Ambitious by Nature

We're building something exceptional—and we move like it.

Serious Work, Not Serious People

We love what we do—and it shows.

Modern by Design

We reject 'how it's always been done.'

Aligned Incentives

You pay for sophistication, not asset size.

Stewardship Mindset

We care for your resources as if they were our own.

Proactive by Default

We reach out before you have to ask.

Relentless Curiosity

We never stop learning.

Lift Weight, Don't Add It

Our job is to unburden you.

Modern by Design

We reject 'how it's always been done.'

Aligned Incentives

You pay for sophistication, not asset size.

Stewardship Mindset

We care for your resources as if they were our own.

Proactive by Default

We reach out before you have to ask.

Relentless Curiosity

We never stop learning.

Lift Weight, Don't Add It

Our job is to unburden you.

Modern by Design

We reject 'how it's always been done.'

Aligned Incentives

You pay for sophistication, not asset size.

Stewardship Mindset

We care for your resources as if they were our own.

Proactive by Default

We reach out before you have to ask.

Relentless Curiosity

We never stop learning.

Lift Weight, Don't Add It

Our job is to unburden you.