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Fee-for-Service

How We Price

Complexity determines the fee. Not portfolio size.

Transparent. Fair. Aligned with your needs.

Our Pricing Philosophy

Complexity-Based

Simple situations pay less. Complex situations pay more. Fair for everyone.

Transparent

No hidden fees. No percentage of assets. You know exactly what you're paying.

Value-Aligned

We're incentivized to solve problems, not gather assets. Your success is our success.

For Executives

W-2 Executives

Annual Consultive Fee
$9,500$20,500

Based on compensation complexity and planning needs, plus $2,500 onboarding fee

$9,500

Standard

$12,500

Elevated

$16,500

Complex

$20,500

Highly Complex

Business CFO alignment included for executives with active business interests

$2,500 onboarding fee — Covers initial discovery, complexity assessment, and financial architecture. Remaining fees collected monthly or annually.

Desired multi-year relationship — We assess fitment and build for 5+ years of stewardship, not transactions.

Scope of Work

Comprehensive Financial Planning

  • Cash flow modeling and optimization
  • Retirement projections and planning
  • Education funding strategies

Executive Compensation Planning

  • RSU vesting and tax timing strategies*
  • ISO vs. NQSO exercise optimization
  • ESPP and deferred compensation planning

Investment Management

  • Tax-efficient portfolio management
  • Concentrated stock diversification
  • Tax-loss harvesting and rebalancing

Estate & Risk Management

  • Estate planning coordination*
  • Insurance needs analysis and optimization
  • Beneficiary designation audit
Learn more about Executive services
For Founders

Business Owners

Planning Fee
0.25%0.75%

Of business revenue & personal investable assets, based on complexity

0.25%

Standard

0.25–0.45%

Elevated

0.25–0.60%

Complex

0.25–0.75%

Highly Complex

Comprehensive scope — Business integration requires significantly more coordination, analysis, and strategic planning.

Desired multi-year relationship — We assess fitment and build for 5+ years of stewardship. Exit planning requires runway.

Scope of Work

Includes all Executive services, plus:

Business Valuation & Exit Planning

  • Annual business valuation tracking
  • Exit strategy development (sale, ESOP, succession)
  • Deal structure optimization
  • Post-exit wealth transition planning

Entity & Tax Structure*

  • Entity structure optimization (S-Corp, C-Corp, LLC)
  • QSBS qualification and planning
  • Owner compensation optimization
  • Multi-year tax projection and planning*

Business-Personal Integration

  • Retirement plan design (401k, Cash Balance, DB)
  • Key person insurance and buy-sell agreements
  • Asset protection strategies
  • CPA and attorney* coordination
Learn more about Founder services
For Families

Multi-Generational

Planning Fee
0.25%0.75%

Of assets under management

$2M minimum AUM required for private client group enrollment. Account service fees drop after $5M per account, rewarding families who consolidate and deepen the relationship. Custom proposal provided after initial discovery.

Family office infrastructure — Without the family office cost.

Multi-year engagement — Generational planning requires long-term commitment.

Scope of Work

Includes all Executive services, plus:

Family Governance

  • Family mission and values articulation
  • Governance structure design (family council, committees)
  • Family meeting facilitation
  • Conflict resolution frameworks

Wealth Transfer & Estate*

  • Multi-generational estate planning coordination*
  • Trust structure optimization (GRAT, ILIT, Dynasty)
  • Lifetime gifting strategies
  • GST and FLP planning

Next Generation & Philanthropy

  • Financial literacy and stewardship education
  • Inheritance preparation programs
  • Philanthropic strategy (DAF, foundations, CRT)
  • Legacy documentation

Advisor Coordination

  • Quarterback all professional advisors
  • Fee analysis and service benchmarking
  • Centralized reporting and documentation
Learn more about Family Office services

Compare Options

Find the right fit for your situation.

FeatureExecutivesFoundersMulti-Gen
Planning Fee$9.5K–$20.5K0.25%–0.75%0.25%–0.75%
Financial Planning
Investment Management
Tax Planning Coordination*
Estate Planning Coordination*
Executive Comp Planning
Business Integration
Exit Planning
Family Governance
Next-Gen Education
Philanthropic Strategy
Advisor CoordinationBasicEnhancedFull Quarterback

Investment Management

For clients who also choose us to manage their investment portfolio.

Standalone AUM

1.25%

For clients who engage us for investment management only, without a planning consultive fee.

Fee-Based Clients

1.00%

For clients who also hold a planning consultive fee. Rate scales down competitively as assets grow.

AUM fees scale down competitively at higher asset levels. Exact schedule discussed during discovery—we aim to be meaningfully below industry averages for clients who trust us with both planning and portfolio management.

Ready to Talk?

Schedule a discovery call to discuss your situation and determine the right fit.

Schedule Discovery Call

No obligation. No pressure. Just a conversation.

*Tax planning, estate planning, and legal advice are provided in coordination with your CPA and attorney. 12 Stones Capital Partners does not provide tax, legal, or accounting advice. This material has been prepared for informational purposes only, and is not intended to provide, and should not be relied on for, tax, legal or accounting advice. You should consult your own tax, legal and accounting advisors before engaging in any transaction.